Ghost Animal Carnival: A Study on the Community Culture of Video Users in Bilibili

The penetration of new media technology continues to affect the rapid development Internet communities. users who break through limitations time and space start creative practice or communication activities according their interests, which promotes rise marginal youth subculture. Ghost animal video is an important branch subcultural circle, its community also presents a unique ecological culture in self-development. Focusing on ghost bilibili, combined with post-modern characteristics, pastiche parody, self-identity other related theories, this paper explores construction mechanism existing problems culture, describes ritual resistance group carnival community, has profound impact whole culture.